7 BULLET POINTS that make a Online casino great!
With the whole variety of online casinos now present in the online space, players have a range choice of websites to join and play at. Online casino operators invest their budgets into marketing and promotion in order to attract the target audience, beat the competition, and win the best-online-casino race, and their investments are definitely rewarded.
What players see once they open the site, what steps they need to go through in order to sign up and make a deposit, which bonuses they are offered, which games they see and how long it takes to withdraw their winnings, and whether live chat support helps quickly and effectively – all these factors decide whether a casino becomes a player’s favorite or not. Let’s have a closer look at each of the factors to help operators avoid some pitfalls which can easily turn players away from the casino.
1. Design
Being the face of the casino, design welcomes the users and makes their first impression of the casino. Shall it be something out-of-the-ordinary to impress and stay in the memory or shall it rather be standard and typical for an online casino? This is a big question. While many casino players have a clear image of an online casino website and feel more comfortable in the traditionally designed space, others appreciate innovation and smart look.
So it’s up to the operator to decide whether to use the good and proven template design or create a completely new cutting-edge look to surprise the players. But whichever option is chosen, make sure to observe some general rules of casino website design, and the keyword here is user-friendly:
a) The website and the games shall load quickly from whatever region they are accessed.
b) Sign up / sign in and deposit action buttons shall be noticeable and displayed more than once on the home page.
c) To guarantee better conversion rates, the registration process itself shall be as easy as possible.
d) Games shall be easy to navigate through. A nice example is which allows advanced sorting by the provider, game type, character and theme group, ease of play, game popularity and intensity, etc.
e) The home page shall display various interactive widgets, such as the leaderboard showing top winners, the jackpot growing in real-time, etc. This communicates that the online casino is “alive” and other players are getting lucky right at this moment.
f) Mobile-friendly means user-friendly. Players must be able to access the casino from any mobile device and get an equally smooth gaming experience as from their computers.
g) The home page shall display all licenses, certifications, and important partnerships that a casino boasts because this helps communicate trust and reputation, which is what most players closely look at.
2. Choice of games
Even if every casino has its set of most popular games which make the biggest part of the casino profit and this set may seem sufficient, players still appreciate the choice. The more games a casino can offer, the bigger audience it is able to cover.
Ideally, you need to have some well-known game providers like NetEnt and Amatic, some live leader content like Evolution Gaming, and some fresh, innovative content, e.g. Endorphina or Pragmatic Play.
3. Variety of payment options
Just like with the games, players need to have a choice of payment options, so the more you offer, the more deposits you get. The mix of available payment methods strongly depends on the regions the casino is targeting.
4. Easy withdrawals
A factor of critical importance. The less time and paperwork it takes to withdraw the winnings, the more loyal your customers will be. Any player would rather play at a casino that can withdraw his winnings within 10-20 minutes without any hassle, rather than at a casino that asks for a lot of additional documents without clear reasons or simply delays payments for days.
With this said, standard withdrawal procedures such as checks of personal documents (Know-Your-Customer checks) shall not be neglected, because we don’t want any possibility of fraud here. This is why your customer support and compliance teams should be as responsive and as fast as possible.
5. Live chat support
Effective and friendly front line support is one of the main reasons players return to an online casino again and again. It is of great importance to have 24/7 client service to answer any question and solve any issue of in the most convenient way possible. Make sure that your support managers answer to live chat inquiries within 60-90 seconds and are quick to offer the solution even in the trickiest situations and to the most demanding players.
6. Bonuses and promotions
There is no casino without bonuses and free spins. The more generous and versatile promotions you offer, the happier your users are. Tip: always display your most attractive bonus offers on the homepage with the links to the registration and deposit pages.
7. Acceptance of cryptocurrencies
We added this extra factor to reach the lucky number 7. On a serious note, with the growing popularity of Bitcoin, the ability to accept deposits in cryptocurrencies is almost a must for any online casino which wants to be at the forefront of the industry. For players websites working with Bitcoin are associated with innovation, a higher degree of privacy, and much faster payment processing time.